Business
Global Sporting Brands Shake Up India Operations
The world’s biggest sports brand is cutting back on its operations in India. Aman Shah finds out why, and what is the way forward.
Billions - Decoding the Indian Premier League Media Rights Sale
Quite simply, everything you need to know about how the IPL media rights came to be valued at $2.55 billion. Nandan Kamath and Roshan Gopalakrishna tell the story from day one.
Reality Kings - Inside the Very Real World of India’s Fantasy Sports Leagues
Fancy having both Lionel Messi and Cristiano Ronaldo on your team? How about Virat Kohli and Glenn Maxwell? Fantasy sports, as Kamakshi Ayyar found out, allows you to.
Battle At The Courts - Ten Cases that Altered the Course of Sports in India
Broadcast rights, Ambush Marketing, Gaming, Administration and more. Read about the ten most influential legal cases in Indian sports.
Whose ISL Is It Anyway? - Was The ISL An Entirely Original Idea?
Nation of Sport spoke with the person who claims otherwise.
A Series of Unwelcome Events - The Bengaluru Football Stadium Fiasco
Will the powers that be ever finish the stadium? Only time will tell.
Hard Times on Green Pastures - Indian tennis is looking for its next big stars
India has produced some of the greatest players in the history of tennis. Yet we struggle to find consistent success at major tournaments? Why are we unable to find our next big tennis star?
To Share or Not to Share - For that is Indian Sports’ Question?
A recent move by the I&B Ministry to amend the mandatory sharing law has reignited the debate of “nationalizing” broadcast rights to iconic sporting events.
Jersey Wars - Do brands see value from team jersey deals?
Brands sign multi-year deals worth billions of dollars to put their logo on an international sports teams’ jersey. Will Indian brands and teams catch up?
Strength of The Pack is The Wolf - How Fan Engagement Impacts Indian Sports
Sport has grown into a legitimate industry in India, and at its core are the fans. Smita Jain breaks down, why they need to be paid close attention to.
Agent X - Are agents the unheralded heroes of Indian Football?
Depending on who you you speak to, agents are quietly among the most influential figures in Indian football.
Strangers Agents - Indian football agents are more than meets the eye
Negotiations aren't the only thing football agents do
Sports Leagues: Can they move beyond icing to be the cake?
In this week’s Breakdown, Smita Jain puts into perspective the unprecedented growth of the business of leagues in India, their impact thus far, and what this means for the future of sport in India.
India’s reputation as an international sports destination gets a boost
In this week’s Breakdown, we talk about India; not just as a sports market but as a sports destination. And why international leagues hold global games in the first place.