Using sports culture to build a brand with NBA India’s Yannick Colaco

The Council sits with Yannick Colaco to discuss NBA India and what it takes to grow an international sports brand in India.

Yannick Colaco, Managing Director of NBA India, is a sports industry veteran with over two decades of experience in every conceivable arm of the industry.

In today’s episode, Yannick sits with the Council to explain how the NBA plans to grow in India, why it is important to be patient in a dynamic and constantly evolving Indian market, and how the growth of cricket carries lessons for those helping grow basketball.

Some of the points we touch upon are: