Yannick Colaco, Managing Director of NBA India, is a sports industry veteran with over two decades of experience in every conceivable arm of the industry.
In today’s episode, Yannick sits with the Council to explain how the NBA plans to grow in India, why it is important to be patient in a dynamic and constantly evolving Indian market, and how the growth of cricket carries lessons for those helping grow basketball.
Some of the points we touch upon are:
People adopting sport as a means of participation and in the form of entertainment are the key reasons for growth of sport in India.
How NBA India is scaling up growth year-on-year.
Building a strong grassroots foundation; the bottom up approach.
Creating a pipeline of talent - Reliance Foundation Jr NBA, Basketball Schools, NBA Academy.
The two pillars of growth: Grassroots to high performance & better and meaningful access to NBA games.
Lesson from cricket - getting a better appreciation for evolving consumer habits.
Building a category of "basketball" within sport.
Growing the pie while also growing market share.
Commercial success for NBA in India? Long term success by building a large fan base.
Decisions are based on data.
Criticism and feedback are welcome, the NBA is a young brand in India.
Important to facilitate investment in sport, and drive more participation by inclusion of basketball and sport in the curriculum.