Sports and media’s evolving relationship in India with Rohan Vyavaharkar
Sports and the media have historically had a strong relationship in India. We discuss how that is evolving and where it is headed.
The Council discusses how the relationship between sports and media has evolved. Drawing from his extensive experience, Rohan dwells on why India is not yet a Nation of Sport, on how the relationship between athletes and journalists has changed, and where the media could do better in covering sport.
Rohan Vyavaharkar is a marketing and communications expert. He started off his career as a sports correspondent with NDTV and has led communications at Red Bull, and Twitter. He also founded Argominium Consulting and was second in command at a Stepathlon, a corporate wellness pioneer. He is currently head of marketing and communications at an investment firm.
Some of the topics we cover are:
Two things India needs to do to become a Nation of Sport.
What are the tipping points in the evolution of the relationship between sport and media in India?
What is the implication of Star Sports’ dominance over Indian sports broadcasting?
Indians are drawn towards personalities - Is Indian sports media’s emphasis on personalities a reflection of this?
Why doesn’t India have a standalone sports news and opinion shows - like Sportscenter - anymore?
What could Sportstar do to evolve with the changing times?
What could we do to change the way we cover and report on sport in India?