The Council discusses what international sports brands need to do to grow their influence and business in India. We tackle lots of interesting topics, including why brands have to treat the Indian market differently, what brands are doing right, where they can improve and what ought to be the play for commercial success.
Pranav Marwah is an early-stage investor. A former state-ranked table tennis player, he is a die hard sports fan, swears by his allegiance to Manchester United, and sacrifices sleep to catch up on sport.
Some of the topics we cover are:
Grassroots - a key ingredient to becoming a true nation of sport
Grassroots activities today, are far more organized than as recently five years back.
Cricket and football get all the attention, time for the other sports to catch up.
Changing attitudes - Parents now open to considering a professional playing career over an academic career
Why do international sports brands come to India?
Is there a right approach to grow an international sports brand in India?
The first thing an international brand ought to do in India - build awareness.
What constitutes commercial success for international brands in India? If not retail or commercial broadcast rights, what is the play for international brands in India? The tipping point with a star in that sport.
Checkboxes for an international sports brands' strategy in India.