Today’s guest, Karn Rateria, has worked in sports and entertainment for 10 years. After stints at Red Chillies, Submerge and Mumbai City FC, he now runs a sports experience company called Beanstalk. By his own admission, however, his professional life is a mere fraction of his identity. One of the more vocal supporters of the club, he was, is, and will remain a diehard Manchester United fan.
In today’s podcast, Karn, sits with The Council to talk about how he first fell in love with Manchester United, why there is more to the team’s supporters club in India than meets the eye, and the time legendary sportscaster, John Dykes, shouldered him with the responsibility to calm down thousands of maniacal Manchester United fans.
Some of the points we touch upon:
The availability of live games and growth of local leagues has made Indians aspirational toward sport
When and why did Karn become a Manchester United fan?
What is his defining trait as a fan?
The story of him calming down 15,000 Manchester United fans (after the episode we found out that the number was closer to 30,000).
Why people need to take the supporters club more seriously?
What could Manchester United’s brand do better to grow in India?
Is it easy being an international football fan in India?