Star India looking to sell co-presenting sponsor for IPL at INR 50 crore

Star India is looking to sell digital sponsorship for the next season of the VIVO Indian Premier League (IPL) at a massive 60-70% markup as compared to last year. They are looking at a figure of INR 50 crore for a co-presenting sponsor for the tournament. With this amount, Star will give the advertiser the option of choosing between mid-roll and/or pre-roll ads, social media branded cards or the Watch n'Play gaming feature.