Star going all out to make IPL 2019 the biggest ever

Star India which recently got rights to India's biggest annual franchise based sporting event - the Indian Premier League (IPL) is going all out to make the tournament more inclusive for everyone in the country, including families and kids which will in turn give more opportunities to advertisers. They are looking to up the entertainment quotient this season after the new TRAI rule which may affect the reach and access to sports channels for many people.

Source: Economic Times