Sindhu's new deal puts her ahead of most male sportspersons in endorsement deals

Badminton star, PV Sindhu's deal with Chinese brand Li-Ning will see the Indian ace fetch INR 50 crore, of which INR 40 crore will be a sponsorship fee, while the rest would cover her equipment. Sindhu is tremendously popular the world over following her silver medal at the Rio Olympics and at the World Championships. Financially, Sindhu's deal is very close to that of Indian cricket captain Virat Kohli's deal with Puma.