Strength of The Pack is The Wolf - How Fan Engagement Impacts Indian Sports

Sport has grown into a legitimate industry in India, and at its core are the fans. Smita Jain breaks down, why they need to be paid close attention to.

About the Writer

Smita Das Jain is a senior Management Consulting professional working extensively in the Leisure & Sports sector at a Big 4 Consulting Firm and based in Gurugram, India.